We got to work with the ICBA again to create a web/video spot that addresses the housing crisis that seems to be plaguing the lower mainland.
If you don't know anything about what is happening here in Vancouver and surrounding area, just a simple "Google" search of "Vancouver Housing Prices" you'll get article after article about what is happing here.
Vancouver is in position 1,2 or 3 year to year of MOST expensive cities in the world. Granted we're also regularly in the TOP 10 of most desirable places to live in the world as well. The problem that is happening is, that middle class working people and families are being priced out of the city and can't afford to live to where they work, live and play.
ICBA believes part of the problem is a simple supply and demand issue. Vancouver needs more development happening of apartments and high-rises to bring down housing costs and allow for more people to live in our world class city.
Here is the commercial spot we created for them.
Here are a few behind the scenes photos as well. We shot this all outdoors middle of the day so we used lights and reflectors to fill in the light on our actors. We shot this on the Canon C100 and recorded onto the Atomos Assassin. We loved the colours we got in these shots and thought our actors did a great job conveying the message we wanted to get across.